// Big Data, Social Media and Music //
Crisis? What Crisis?
Digital Music consumption and social media interaction gives the music industry an insight into customers behaviour that was never possible in the physical age. We think these data insights are extremely valuable to anyone working in the music industry.
We never make an important business decision for any artist before consulting the relevant data first!
Valuable data insights come from Social Media and Music Streaming platforms. The data can be turned into new ideas about how to do marketing. This way the Data Insights -> Communication -> Data Insights become a helpful circle:
// Consulting & Teaching //
Artist Manager and Data Scientist Christian Taagehøj is teaching and giving speeches about ‘Big Data in Music’, ‘Music Streaming’, ‘Optimized usage of Social Media’, ‘Fundraising’ and has the following IT competences:
- Gephi (experienced user)
- Excel (experienced user)
- Tableau (experienced user)
- Powerpoint (experienced user)
- Filemaker (experienced user)
- E-conomic (experienced user)
- Danløn (experienced user)
- Photoshop (normal user)
- ‘R’ (normal user)
- Python (normal user)
Christian Taagehøj is a member of Copenhagen Management Consulting Club
References:
- September – October 2016: “Fundraising” – A course about how musicians and managers can fund their projects using the patchwork economy of Fundraising @ Rythmic Music Conservatory Copenhagen
- September – December 2016: “Digital Communication, Social Media & Big Data” – A course about how good online presence and communication can lead to better planning @ Rythmic Music Conservatory Copenhagen
- May – June 2016: “Battle of the formats” – Teaching a course about how new technologies influence the production of music @ Rythmic Music Conservatory Copenhagen
- March 2016: “Career Guidance” – Guiding graduating musicians and songwriters in good career choices @ Rythmic Music Conservatory Copenhagen
- January 2016: “The art of freelancing” – Teaching Digital Profiling @ Artlab Copenhagen
- November 2015 – January 2016: “Musician, Streaming & Strategy” – Teaching @ Artlab Copenhagen
- May 2015: “Streaming & Big Data” – Speech and presentation @ SPOT+ / SPOT Festival Aarhus
- April 2015: “Digital Distribution, Streaming, Marketing & Big Data” – Teaching @ Basic Music Management / Promus Aarhus
- October 2014: “Music & Big Data” – Teaching @ Music Management / Rythmic Music Conservatory Copenhagen